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Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
The bestselling 'bible' of project management In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm. So how can you juggle all the skills and responsibilities it takes to shine as a project management maven? Updated in a brand-new edition, Project Management For Dummies offers everything you need to successfully manage projects from start to finish—without ever dropping the ball. Written by a well-known project management expert, this hands-on guide takes the perplexity out of being a successful PM, laying out all the steps to take your organizational, planning, and execution skills to new heights. Whether it's managing distressed projects, embracing the use of social media to drive efficiency and improve socialization, or resolving conflicts that occur during a project, the soup-to-nuts guidance inside will help you wear your project management hat more prominently—and proudly. Get the latest in industry best practices reflecting PMBOK 6 Motivate any team to gain maximum productivity Execute projects on time and with maximum efficiency Prepare for the Project Management Professional (PMP) certification exam It's never been easier to execute projects on time, on budget, and with maximum efficiency.
An original account of willful ignorance and how this principle relates to modern probability and statistical methods Through a series of colorful stories about great thinkers and the problems they chose to solve, the author traces the historical evolution of probability and explains how statistical methods have helped to propel scientific research. However, the past success of statistics has depended on vast, deliberate simplifications amounting to willful ignorance, and this very success now threatens future advances in medicine, the social sciences, and other fields. Limitations of existing methods result in frequent reversals of scientific findings and recommendations, to the consternation of both scientists and the lay public. Willful Ignorance: The Mismeasure of Uncertainty exposes the fallacy of regarding probability as the full measure of our uncertainty. The book explains how statistical methodology, though enormously productive and influential over the past century, is approaching a crisis. The deep and troubling divide between qualitative and quantitative modes of research, and between research and practice, are reflections of this underlying problem. The author outlines a path toward the re-engineering of data analysis to help close these gaps and accelerate scientific discovery. Willful Ignorance: The Mismeasure of Uncertainty presents essential information and novel ideas that should be of interest to anyone concerned about the future of scientific research. The book is especially pertinent for professionals in statistics and related fields, including practicing and research clinicians, biomedical and social science researchers, business leaders, and policy-makers.
The book you hold in your hands is the result of the wisdom and experience gained from almost thirty years of ministry. It can be used for individual and group study and as educational material for team development. "Whatever we are called to do, we are called to do it together with other people. No one serves God alone." His church is a body composed of different members, and teamwork is built into the very essence of the church. Leaders focused on the development of a team will achieve much more than those who work alone. Wisdom will increase and gifts and talents will be revealed when people with different characters serve God in unity. This book will help you understand the dynamics of building a team and inspire you to focus more on team development, regardless of whether or not you are a leader today.
J. Flinn A. The Success Healthcheck for IT Projects. An Insider's Guide to Managing IT Investment and Business Change
Downsizing, outsourcing and the accelerating pace of change have led to project management becoming one of today's hottest disciplines. Project management is about managing ad hoc, one-off projects instead of ongoing operations. Effective project management delivers better ROI, better benefits realization. Focusing on diagnostics, tangible outcomes and solutions, The Success Healthcheck for IT Projects identifies 8 leading indicators of success, ranging from how the project is set-up, to it's ability to deliver results within the business. The book covers how to assess the likely success of the project using the current IT project portfolio track record and provides diagnostics for a specific project. It shares over 35 real life stories from projects in a direct, pacey conversational style. On the $10,000 project, these methods provide focus. In very large IT based transformation projects, these methods have saved up to $30,000,000 and improved benefits between 20-80%. This is for project team, project manager, portfolio managers, CIOs and the business executives who want business benefits to be realized. This books helps project sponsors and project managers deliver Predictable Accountable Results (PAR) from projects.
The essential M&A primer, updated with the latest research and statistics Mergers, Acquisitions, and Corporate Restructurings provides a comprehensive look at the field's growth and development, and places M&As in realistic context amidst changing trends, legislation, and global perspectives. All-inclusive coverage merges expert discussion with extensive graphs, research, and case studies to show how M&As can be used successfully, how each form works, and how they are governed by the laws of major countries. Strategies and motives are carefully analyzed alongside legalities each step of the way, and specific techniques are dissected to provide deep insight into real-world operations. This new seventh edition has been revised to improve clarity and approachability, and features the latest research and data to provide the most accurate assessment of the current M&A landscape. Ancillary materials include PowerPoint slides, a sample syllabus, and a test bank to facilitate training and streamline comprehension. As the global economy slows, merger and acquisition activity is expected to increase. This book provides an M&A primer for business executives and financial managers seeking a deeper understanding of how corporate restructuring can work for their companies. Understand the many forms of M&As, and the laws that govern them Learn the offensive and defensive techniques used during hostile acquisitions Delve into the strategies and motives that inspire M&As Access the latest data, research, and case studies on private equity, ethics, corporate governance, and more From large megadeals to various forms of downsizing, a full range of restructuring practices are currently being used to revitalize and supercharge companies around the world. Mergers, Acquisitions, and Corporate Restructurings is an essential resource for executives needing to quickly get up to date to plan their own company's next moves.
Investing with the Trend provides an abundance of evidence for adapting a rules-based approach to investing by offering something most avoid, and that is to answer the “why” one would do it this way. It explains the need to try to participate in the good markets and avoid the bad markets, with cash being considered an asset class. The book is in three primary sections and tries to leave no stone unturned in offering almost 40 years of experience in the markets. Part I – The focus is on much of the misinformation in modern finance, the inappropriate use of Gaussian statistics, the faulty assumptions with Modern Portfolio Theory, and a host of other examples. The author attempts to explain each and offer justification for his often strong opinions. Part II – After a lead chapter on the merits of technical analysis, the author offers detailed research into trend analysis, showing how to identify if a market is trending or not and how to measure it. Further research involves the concept of Drawdown, which the author adamantly states is a better measure of investor risk than the oft used and terribly wrong use of volatility as determined by standard deviation. Part III – This is where he puts it all together and shows the reader all of the steps and details on how to create a rules-based trend following investment strategy. A solid disciplined strategy consists of three parts, a measure of what the market is actually doing, a set of rules and guidelines to tell you how to invest based upon that measurement, and the discipline to follow the strategy
Meet the challenges of life and master your future Do you ever feel like you’re just floating through life with a lack of direction? Or get that nagging feeling that things could be better? Then it’s time you thought about your life plan. Our lives can be thought of as stories – as narratives and adventures – and nearly all classic stories share certain universal characteristics. Our lives should be seen as a hero’s journey, a quest filled with challenges, turbulence and adventure. By appreciating this pattern, and understanding where you are on your own personal journey, you’ll get the perspective needed to write your own life story and set yourself on the right path. Be the hero of your own life In Your Life Plan, Erica Sosna shows you how to choose and live a life that is truly meaningful, exciting and adventurous. Having a life project – a dream or goal that feels like a real challenge, can give you focus, energy and purpose. This book offers practical solutions and guidance for dealing with difficult personal challenges and becoming the victorious hero who achieves happiness and fulfilment. Go. Stand for something. Take up the charge and move into a purposeful and positive future.
An authoritative guide to understanding and mastering the core issues and competencies involved in entrepreneurial success Where do entrepreneurial opportunities arise? How do successful entrepreneurs exploit trends? What is the role of innovation in entrepreneurship? How do companies get started and become self-sustaining? Based on studies of 80 companies, including 30 Sunday Times Fast Track Companies, and 20 highly successful US entrepreneurial firms, this book answers these and many other key questions about entrepreneurship. This authoritative guide to the world of entrepreneurship offers valuable lessons for MBA students and established entrepreneurs alike. Shows practitioners how success is influenced by factors such as industry dynamics, entry barriers, reconfiguration, and core competencies Delivers practical coverage of an array of key issues, including how to exploit trends, how to foster innovation, how to get additional funding for expansion, and much more Provides expert guidance on how to successfully address each of the factors or core competencies covered An excellent supplement to standard graduate texts on the subject, it breathes new life into standard curriculum topics by presenting them within the context of real-world success stories
Achieve a fully engaged workforce What if every single employee-every single one-worked in their dream job, utilized their best talents, worked with an inspirational leader and was fully engaged in their role? For companies, this scenario leads to breakthroughs in productivity, customer service, profitability, and shareholder value. For individuals, it means better health, stronger relationships with family and friends, and greater happiness. We sketches the landscape of today's changing job environment and gives managers and individual employees alike a road map to full engagement. Anchored with specific metrics, based on studies of 2 million people, includes engagement, retention, customer loyalty, and profitability Scientific research and academic insights are translated into actionable steps Authors have extensive experience in cutting-edge human resources solutions Achieve breakthrough results for yourself and your organization with the power of full engagement from We.
Focus on the right things An education leader’s job can seem overwhelming, but it doesn’t have to be that way. Research shows that by spending time on just a few high-payoff strategies, leaders can bring about the meaningful change their schools and districts need. High-Payoff Strategies helps administrators lead successful change initiatives by focusing on the three top priorities identified by research and practitioners alike: fostering a supportive district and school culture, leading instructional change, and building a learning community among faculty and staff. Drawing on the latest research as well as hundreds of interviews with education leaders, High-Payoff Strategies reveals what it really takes to bring about school turnaround. The book includes rich and varied examples showing how real-world education leaders—in urban, suburban, and rural settings—have successfully led changes in their schools and districts. It also provides tools that readers can use immediately to put these practices in place, together with videos demonstrating the practices in action. High-Payoff Strategies helps education leaders create schools and districts that support teachers and make a difference in the lives of children.
Hilarious advice on what NOT to do with money, from financial funny man Ben Stein Everyone's searching for the secrets to financial success, but what about the best ways to lose money . . . fast?! In How To Really Ruin Your Financial Life and Portfolio, bestselling author, economist, financial commentator, and media personality Ben Stein explains exactly what to do . . . to go bust! The ultimate «how-NOT-to» guide, the book gives readers invaluable tips that should be avoided at all costs. Written in Stein's own inimitable style, this hilarious guide provides essential financial advice on what not to do when it comes to managing money. From reading and acting upon investing newsletters to trading on a margin, from investing in bonds to breathlessly following CNBC, and from buying stock in firms you do not understand to believing in your own genius at stock picking to keeping as little cash on hand as possible, Stein presents the rules that every would-be investor needs to know, so they can do the exact opposite and actually make money. Fully revised and updated, this new edition presents all-new missteps that can destroy any portfolio. Fully revised and updated edition of the tongue-in-cheek bestseller that shows investors what not to do with their money Written by acclaimed author economist, financial commentator, and media personality Ben Stein Loaded with indispensable pieces of bad advice that readers should avoid at all costs A laugh-out-loud approach to personal finance, How To Really Ruin Your Financial Life and Portfolio is an accessible guide to money from the funniest man in finance.
The essential guide to building a culture of creativity and innovation throughout an organization Your help is needed to crack an unsolved crime: creative thinking is critical for future fulfillment and survival, and yet it is now declining at an alarming rate. In this original mystery-style approach, you will have the opportunity to match your knowledge against that of the latest brain researchers, psychologists, and sociologists as you are taken on a humorous and often startling journey to discover why creativity is dying an untimely death. The '7 Rescue Strategies' then provide proven innovation solutions, from personal issues through to organizational imperatives. Authors Andrew and Gaia Grant have travelled the world for more than 25 years working with more than 20,000 international keynote and workshop participants in more than 30 countries at all levels. With a fascinating forensic approach, revealing carefully researched facts and anecdotal insights, this is a compelling modern tale. And there is a final twist that will leave you wondering.... Can we really live happily ever after?
A timely update to one of the most well-received books on project financing As an effective alternative to conventional direct financing, project financing has become one of the hottest topics in corporate finance. It's being used more and more frequently—and more successfully—on a wide variety of high-profile corporate projects, and has long been used to fund large-scale natural resource projects. But the challenges of successful project financing are immense, and the requirements of the process can easily be misunderstood. That's why John Finnerty has returned with the Third Edition of Project Financing. Drawing on his vast experience in the field, Finnerty takes you through the process step by step. Using updated examples and case studies that illustrate how to apply the analytical techniques described in the book, he covers the rationale for project financing, how to prepare the financial plan, assess the risks, design the financing mix, raise the funds, and much more. Includes completely new chapters that cover the financing of sustainable projects as well as Sharia-compliant (Islamic) project financing New material has been added to the discussion of financial modeling and international debt financing Explores today's most innovative financing techniques and analyzes the shortcomings of unsuccessful project financing attempts Whether you're a corporate finance professional, project planner, or private investor, Project Financing, Third Edition demystifies the complexities of project financing and provides an invaluable guide for anyone who wants to master innovation in corporate finance today.
Pauline Boss AARP Loving Someone Who Has Dementia. How to Find Hope while Coping with Stress and Grief
AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. In Loving Someone Who Has Dementia, Pauline Boss provides research-based advice for people who care for someone with dementia. Nearly half of U.S. citizens over the age of 85 are suffering from some kind of dementia and require care. Loving Someone Who Has Dementia is a new kind of caregiving book. It's not about the usual techniques, but about how to manage on-going stress and grief. The book is for caregivers, family members, friends, neighbors as well as educators and professionals—anyone touched by the epidemic of dementia. Dr. Boss helps caregivers find hope in «ambiguous loss»—having a loved one both here and not here, physically present but psychologically absent. Outlines seven guidelines to stay resilient while caring for someone who has dementia Discusses the meaning of relationships with individuals who are cognitively impaired and no longer as they used to be Offers approaches to understand and cope with the emotional strain of care-giving Boss's book builds on research and clinical experience, yet the material is presented as a conversation. She shows you a way to embrace rather than resist the ambiguity in your relationship with someone who has dementia.
Anna Ivey How to Prepare a Standout College Application. Expert Advice that Takes You from LMO* (*Like Many Others) to Admit