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Harry Friedman J. The Retailer's Complete Book of Selling Games and Contests. Over 100 Selling Games for Increasing on-the-floor Performance
One hundred ways to motivate your sales teams to outsell each other and grow your profits In most retail stores, salespeople arrive at work with little enthusiasm to sell. The truth is that retail selling can be a little boring. It's up to owners and managers to provide the spark and motivation that inspires people to excel, even when store traffic is slow. One of the best ways to accomplish that is with selling games and contests. The Retailer's Complete Book of Selling Games & Contests contains more than one hundred selling games and contests that any retailer can use to motivate their staff, improve their sales skills, and generate extra sales during slow traffic periods. Geared toward retailers of all industries and all sizes, from single stores to mega chains, this book will appeal to those with a vested interest in improving the performance of their salespeople and driving sales higher. Details how to use games to sell specific merchandise, increase add-on sales, and sell higher priced merchandise and groups of merchandise Outlines how to structure games and contests, when to run them, and for how long Helps managers build their sales staffs' confidence and abilities through fostering a competitive spirit and rewarding high sellers Harry J. Friedman is an international retail authority, consultant, and the most heavily attended speaker on retail selling and operational management in the world today When you inspire your sales team to improve their skills and outsell each other, you'll boost your profits and outdo your competition
Judy Allen Confessions of an Event Planner. Case Studies from the Real World of Events--How to Handle the Unexpected and How to Be a Master of Discretion
For anyone planning events—student, novice, or experienced professional—Confessions of an Event Planner is an “apprenticeship in a book.” This insider’s guide takes you on a narrative journey, following a fictional event planning company that stages various types of events around the world for many different clients. While other books, college courses, and training programs give you the theory and how-to of the profession, Confessions of an Event Planner reveals the real world of event planning and what can happen—usually the unexpected—on an event program when actual participants are added to the event planning design and execution mix. In a climate of media scrutiny and corporate scandals, event planners must be masters of discretion, knowing how to avoid and deal with everything from sexual romps to financial shenanigans, to chainsaw wielding salesmen dead set on “re-landscaping” the grounds of the resort they’re staying at. From an event planner who’s seen it all and knows how to deal with it all, comes practical first-hand advice delivered in an entertaining and accessible format. Each chapter is set in a unique location, with a cast of characters, and a host of challenges and problems to overcome—from the boardroom to the resort guest bedrooms. Readers learn what they can come up against, how to problem solve creatively on the fly, get ideas for staging spectacular events, and see the principles of event planning in action. The scenario in each chapter is introduced by an outline of what will be covered in the chapter, and each chapter concludes with a series of review questions to explore key issues and stimulate reflection or discussion for individuals or groups. Ideal as a companion to Judy Allen’s six other event planning books, as a textbook in event planning courses, or as a professional training tool Confessions of an Event Planner prepares planners for what they can expect once they start working in the world of corporate and social event planning, and will help decision-makers set company policies, procedures and protocol and promote discussion about codes of conduct in the office and offsite.
Mark Rhodes How To Talk To Absolutely Anyone. Confident Communication for Work, Life and Relationships
Talk to anyone, anytime, about anything – with confidence. How to Talk to Absolutely Anyone is your personal handbook for stepping up your communication game. Part confidence coach and part social manual, this book reveals the reasons behind your reserve and offers real, practical ways to break through the barriers and make a connection. Whether you fear judgement and rejection or just don't know what to say, these simple exercises will equip you with a gold mine of social tools to get you through any situation. This new second edition has been updated to include the complete 30-day Zero to Hero Personal Confidence Course, to help you build your skills and increase your chances of getting what you want out of any conversation. Working step-by-step, you'll learn how to approach strangers, strike up a conversation and exit gracefully; by first changing your outlook, you develop the ability to navigate even tricky situations with confidence and ease. Conversation skills affect more than your social life – they can impact your career as well. In removing your social hesitance, you open up a whole new world of effective communication with customers and colleagues, and begin building the relationships that get you closer to your goals. This book provides real-world techniques to help you get better and better every day, enabling you to: Overcome your fear of rejection. Strike up a conversation with anyone, anywhere. Open up to make real connections and build strong rapport. Carry your confidence into networking, sales and more. Leave the days of awkwardness behind you. Stop running away from uncomfortable interactions and start getting comfortable instead. Whether you need to close the deal, build contacts or just make small talk at a party, How to Talk to Absolutely Anyone helps you build the confidence and skills you need to talk your way to success.
A complete course on the rules of marketing for today’s climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it’s important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, “Mr. Marketer” Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors. Delivers step-by-step advice on how to add value to every purchase Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there’s no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest.
The updated edition of the guide to building trading systems that can keep pace with the market The stock market is constantly evolving, and coupled with the new global economic landscape, traders need to radically rethink the way they do business at home and abroad. Enter Building Winning Trading Systems, Second Edition, the all-new incarnation of the established text on getting the most out of the trading world. With technology now a pervasive element of every aspect of trading, the issue has become how to create a new system that meets the demands of the altered financial climate, and how to make it work. Giving voice to the question on every trader and investor's lips, the book asks, «How can we build a trading system that will be paramount for our increasingly stressed markets?» The answer? Establish mechanical trading systems that remove human emotion from the equation and form the cornerstone of a complete trading plan and with greater agility, characteristics that are more important than ever given the kinetic pace of the markets. Presents an all-new strategy for trading systems that will show traders how to create systems that will work in the twenty first century Expert advice from highly respected trading authority, George Pruitt Includes a new website featuring updated TradeStation code and shows how to use the world's best investment software platform to develop and utilize trading systems that really work Once again paving the way for traders who want to adapt to their environment, Building Winning Trading Systems, Second Edition combines expertise in indicator design and system building in one indispensable volume.
Develop the Scaramucci mindset that drives entrepreneurial success Hopping over the Rabbit Hole chronicles the rise, fall, and resurgence of SkyBridge Capital founder Anthony Scaramucci, giving you a primer on how to thrive in an unpredictable business environment. The sheer number of American success stories has created a false impression that becoming an entrepreneur is a can't-miss endeavor—but nothing could be further from the truth. In the real world, an entrepreneur batting .150 goes directly to the Hall of Fame. Things happen. You make a bad hire, a bad strategic decision, or suffer the consequences of an unforeseen market crash. You can't control what happens to your business, but you can absolutely control how you react, and how you turn bumps in the road into ramps to the sky. Anthony Scaramucci has been there and done that, again and again, and has ultimately come out on top; in this book, he shares what he wishes he knew then. Your chances of becoming an overnight billionaire are approximately the same as your chances of being signed to the NBA. Success is hard work, and anxiety, and tiny hiccups that can turn into disaster with a single misstep. This book shows you how to use adversity to your ultimate advantage, and build the skills you need to respond effectively to the unexpected. Learn how to deal with unforeseen events Map a strategic backup plan, and then a backup-backup plan Train yourself to react in the most productive way Internalize the lessons learned by a leader in entrepreneurship For every 23-year-old billionaire who just created a new way to send a picture on a phone, there are countless others who have failed, and failed miserably. Hopping over the Rabbit Hole gives you the skills, insight, and mindset you need to be one of the winners.
Martin Hill-Wilson Delivering Effective Social Customer Service. How to Redefine the Way You Manage Customer Experience and Your Corporate Reputation
Social Customer Service is new. Social Media is the biggest thing happening to the customer service industry since the mid 1960s when modern day call centres were born. It is taking customers and organisations into untested ways of relating: transparently, collaboratively, instantly. The consequences of great and poor service are forever changed. Customer appetite has promoted this form of interaction to the very front of a race to understand. How do digital brands and empowered customers actually behave? Social Customer Service has become Marketing’s R&D lab and a listening hub for the rest of the organisation. It is now where corporate reputations are most likely to be won and lost. ‘Delivering Effective Social Customer Service’ is a complete reference for achieving excellence in this new discipline. It caters to both novice and expert. It is perfect source material for service leaders and digital marketers to read together. Every CXO will recognise in the book a blueprint from which to build their next generation organisation. Even ambitious team leaders should snag a copy for instant subject matter expertise kudos! The centre of the book offers an in depth self-assessment of the competencies that matter. The book is jammed full of strategic insight, action lists, best practice tips and interviews. All the resources anyone needs to build a solid strategy and roadmap. Early adopter workshops based on the book have already taken place and will continue to be offered as another way of engaging with the book’s key lessons. An online resource of the reference material is also provided. Options for an online community are under consideration. This book is the first of its kind. A distillation of what has so far been collectively discovered. Then filtered and expanded through the collective experience of two leading authorities on customer service: Carolyn Blunt and Martin Hill-Wilson.
Brian Solis Engage!, Revised and Updated. The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
Just what you need to get up and running with Sony's new flagship dSLRs The Sony a77, with its 24.3 megapixel sensor, full HD video capability, and translucent mirror system, is poised to be Sony's flagship dSLR camera. With many of the same features but at a lower price point, the a65 is the economy version. This guide will cover all the important steps for getting the most from either model. It shows how to set up the camera to get great shots immediately, explains all the controls and shooting modes, shows how to review images and make basic edits, and offers valuable advice on taking super photos using manual settings. Sony's new a65 and a77 dSLRs feature a huge megapixel sensor, HD video, generous ISO range, and the translucent mirror system unique to Sony This easy-to-follow guide helps you make the most of your investment with complete coverage of all the basic and advanced settings and shooting modes Covers shooting in auto mode, shooting HD video, and taking manual control over exposure, focus, and lighting Explains how to play back images and perform basic edits as well as how to manipulate flash, focus, and color to create top-quality photos With Sony a65/a77 For Dummies, bestselling photography author Robert Correll gives new Sony dSLR users confidence and helps them get everything they paid for in these exciting new Sony camera models.
Find your drive and redefine your business priorities Breakpoints is the business owner's guide to regaining your passion and driving your business forward. If you're feeling stuck, stale or stalled, this book is your ticket out of the rut and into profitable growth. You'll learn the 7 Mistakes Business Owners Make, and identify the choices, behaviours and practices that are keeping your business in a holding pattern. Practical formulas, frameworks, strategies and tools get you started right away on refocusing and reprioritising, and taking back your life. Coverage includes both hard and soft topics that business owners frequently struggle to master, along with expert insight on execution and what lies beyond success. Written simply and directly, without jargon or acronyms, this no-nonsense guide is designed to be easy to read and easy to apply so you can get back to work quickly, inspired with a whole new outlook and equipped with practical tools to improve your business. Written in a style that is both conversational and entertaining, author Dr Mike Ashby offers numerous anecdotes and analogies drawn from working with hundreds of business owners. Owning a business can be exciting and terrifying at the same time. There's too much to do, and all accountability leads to you. If you've gotten hung up in the day-to-day running of your business, this book helps you regain sight of the big picture and get back on track to success. Learn what's holding you back from business success Adopt the tools and practices that end the stalemate and get things done Find clarity and focus, and reconnect with your business Leverage your strengths to achieve personal and business growth Business owners need to be well-versed in both strategy and execution. If you feel like you and your business have reached a plateau, Breakpoints will reignite the spark that drives business success.
Philippa Girling X. Operational Risk Management. A Complete Guide to a Successful Operational Risk Framework
A best practices guide to all of the elements of an effective operational risk framework While many organizations know how important operational risks are, they still continue to struggle with the best ways to identify and manage them. Organizations of all sizes and in all industries need best practices for identifying and managing key operational risks, if they intend on exceling in today's dynamic environment. Operational Risk Management fills this need by providing both the new and experienced operational risk professional with all of the tools and best practices needed to implement a successful operational risk framework. It also provides real-life examples of successful methods and tools you can use while facing the cultural challenges that are prevalent in this field. Contains informative post-mortems on some of the most notorious operational risk events of our time Explores the future of operational risk in the current regulatory environment Written by a recognized global expert on operational risk An effective operational risk framework is essential for today's organizations. This book will put you in a better position to develop one and use it to identify, assess, control, and mitigate any potential risks of this nature.
Your no-nonsense guide to making sense of machine learning Machine learning can be a mind-boggling concept for the masses, but those who are in the trenches of computer programming know just how invaluable it is. Without machine learning, fraud detection, web search results, real-time ads on web pages, credit scoring, automation, and email spam filtering wouldn't be possible, and this is only showcasing just a few of its capabilities. Written by two data science experts, Machine Learning For Dummies offers a much-needed entry point for anyone looking to use machine learning to accomplish practical tasks. Covering the entry-level topics needed to get you familiar with the basic concepts of machine learning, this guide quickly helps you make sense of the programming languages and tools you need to turn machine learning-based tasks into a reality. Whether you're maddened by the math behind machine learning, apprehensive about AI, perplexed by preprocessing data—or anything in between—this guide makes it easier to understand and implement machine learning seamlessly. Grasp how day-to-day activities are powered by machine learning Learn to 'speak' certain languages, such as Python and R, to teach machines to perform pattern-oriented tasks and data analysis Learn to code in R using R Studio Find out how to code in Python using Anaconda Dive into this complete beginner's guide so you are armed with all you need to know about machine learning!
The most useful and fascinating book about time management. Gleb Arhangelsky is the founder of the time management movement in Russia, initiator of the time management fellowship, and head of corporate time management projects for RAO UAC, PricewaterhouseCoopers, Wimm-Bill-Dann and others. Gleb is the CEO of Organizatsiya Vremeni (Time Management) consultancy, author of the groundbreaking monograph Time Management (2003). Time Drive, his second book, is written in a different, less scientific manner. The book is based on real examples and contains step-by-step guides, thus allowing every modern manager to find an answer to the most important question - how can more be completed more in less time? The book also contains tips for work time management at work and relaxation, motivation, goal-setting, prioritization, effective reading, etc. The range of issues covered by the book is so wide and the solutions are so universal that it can be recommended to almost any category of readers. 2-е издание на английском языке. Перевод 18-го русского издания.
Barbara Weltman J.K. Lasser's Small Business Taxes 2018. Your Complete Guide to a Better Bottom Line